For beauty salons
AI receptionist for beauty salons.
Recelia answers your clients, books appointments and sends reminders for you, around the clock, via web chat, WhatsApp, Instagram, Facebook and Telegram, and soon voice. It replies while you are doing a facial and cannot stop, makes sure clients finish their treatment course, and does not improvise on skin questions but brings you in, in Croatian, German, English and Italian.
No credit card. Set up in 10 minutes. Cancel anytime.
of calls to small businesses go unanswered
of bookings happen outside business hours
available, no breaks and no holidays
to set up, no IT needed
The reality of a beauty salon
Why beauty salons lose bookings every day.
Your hands are on a client's face, the treatment cannot be interrupted.
A facial or deep-cleansing treatment takes one to one and a half hours, your hands are on the client's face, and mid-mask or mid-extraction you cannot pick up the phone. 62% of calls to small businesses go unanswered, and 85% of those callers never call back: they simply pick the next salon, and there is no shortage of choice, as the number of businesses in the hairdressing and beauty trade guild has grown 42% in five years.
411 Locals · BIA/Kelsey · Croatian Chamber of Trades and Crafts (2024).
A client who does not finish the course sees no result and gives up.
Acne, anti-aging, mesotherapy and microneedling treatments only work as a series, say four to six sittings every two to three weeks. If the client misses a sitting in the course, the result fails to show, it seems ineffective to her and she drops out. Without a booked next appointment and a reminder, your most valuable recurring revenue quietly leaks away.
Clients book in the evening, while scrolling before/after photos.
An analysis of more than 5,000 salons and spas shows that 46% of bookings happen outside business hours. A client sees a before/after of a cleanse or treatment on Instagram in the evening, wants to book right away, and if no one answers, by morning she has already found another salon.
Phorest, analysis of 5,000+ salons and spas.
Example conversation
Sunday night, salon closed, the facial booking still lands.
This is what a real booking flow looks like: a question about problem skin, from-price, duration, prep and the confirmation, all in one conversation, without you. The appointment is in your calendar immediately.
The dialog is an illustration. The AI answers only from your salon's data: price list, schedule and knowledge base. It knows the price and prep from your data, and on questions about skin, allergies or suitability it does not advise, it brings you in when needed.
How it works
Ready to go in three steps.
Add services and prices
Enter facials, deep-cleansing, peels, mesotherapy, microneedling, anti-aging treatments, hair removal, plus courses and packages, with prices or from-prices, durations and processing times, and working hours per beautician. No technical knowledge, done in about ten minutes.
The AI learns your salon
From your price list and knowledge base (prep, aftercare, contraindications, how many sittings a course has, cancellation rules), Recelia builds a receptionist that answers exactly your clients' questions and says what is included in which price.
Clients book themselves
Embed the chat on your website or connect WhatsApp, Instagram, Facebook and Telegram. From then on the AI takes bookings around the clock, even while you treat, and appointments land straight in your calendar.
Features
Everything a beauty salon needs from a receptionist.
Courses and series that rebook themselves
Acne, anti-aging and mesotherapy treatments only work as a series, so the finished course is your most valuable recurring revenue. When your client messages, Recelia arranges the next sitting of the course right there in the same conversation and writes it into the calendar, sending a reminder before it, so clients stay in rhythm and finish the course.
Processing time is not dead time
For a facial, peel or mask you mark when you are genuinely busy and when the mask or serum is only working. While the mask is working on one client, Recelia can slot a short service for the next client into exactly that gap, such as a brow shape.
Bookings from WhatsApp, Instagram, Facebook and Telegram
A beauty salon lives on Instagram, and appointments get lost in the DMs between the before/after photos. Recelia answers right in the Instagram, Facebook and Telegram messages, on WhatsApp and web chat, runs the conversation and writes the appointment into the calendar.
Skin, allergies and suitability: hand-off to a human
For questions about sensitive skin, allergies, acne, rosacea, retinoids or the suitability of a treatment in pregnancy, the AI gives no dermatological advice, it hands off to you. You, as the expert, assess; the AI only arranges the appointment. Better to escalate once too often than to advise wrongly.
From-prices and the right time block
A facial, deep-cleansing, microneedling and hair removal all take different lengths, and the price often depends on skin condition and add-ons. You mark the service with a from-price, and the AI says exactly that and lays out the appointment at the right length, without promising an amount it cannot know.
Reminders and waitlists
An automatic reminder 24 hours and 2 hours before the appointment sharply reduces empty slots. If someone cancels, the waitlist shows you right away who to call, so the schedule stays full.
Guide
AI reception for beauty salons, explained.
What is an AI receptionist for a beauty salon?
An AI receptionist is a virtual front desk that takes enquiries and books appointments for you, day and night. Unlike a plain online calendar, Recelia holds a real conversation: it understands questions like “how much is a deep-cleansing facial” or “do you have anything Saturday for a treatment”, suggests concrete slots and writes them straight into your schedule. Your client gets an answer in seconds, and you do not have to stop the treatment for every call.
Your hands are on a face, the treatment cannot be interrupted
In a beauty salon an enquiry is lost precisely because you are busy. A facial or deep-cleansing treatment takes one to one and a half hours, your hands are on the client's face, mid-mask or mid-extraction. You cannot stop to pick up, and when you finally do, a pile of missed messages and calls is waiting. Recelia takes over that part: it answers around the clock, gives price and duration and books a free slot, so enquiries that arrive while you treat do not get lost.
Courses and series: the most valuable recurring revenue
Unlike a one-off service, the bulk of serious beauty work runs in courses. Acne, anti-aging, mesotherapy and microneedling treatments only work over a series, say four to six sittings every two to three weeks. This is your biggest recurring revenue, but also the biggest risk: if the client misses a sitting in the course, the result fails to show, it seems ineffective and she gives up. When your client messages, Recelia arranges the next sitting in the same conversation and writes it into the calendar, sending a reminder before it, so clients stay in rhythm and finish the course.
Treatments with processing time: masks, peels, serums
Beauty appointments are not simple blocks. During a facial you are busy while you cleanse, do extractions and care for the skin, and while the mask, peel or serum works, you are actually waiting. In Recelia you define active and passive phases for each service, so the AI knows it may put a short service into that time, such as a brow shape or brow tint. A plain online calendar simply blocks that time; Recelia turns it into an extra appointment.
From-prices by skin condition and treatment
In a beauty salon there is rarely just one price. A facial depends on skin condition and add-ons, a deep-cleansing on how much work there is, and anti-aging treatments and mesotherapy have their ranges. In Recelia you mark each service with a from-price, and the AI says it exactly that way and never promises a fixed amount it cannot know. You describe ranges and details in the knowledge base, and you give the final price when you see the skin.
Skin, allergies and suitability: when the AI hands off
Some situations are not for an automatic answer. Sensitive or irritated skin, allergies, acne and rosacea, the use of retinoids or acids, fresh botox or filler, pregnancy and breastfeeding, all of these can be a reason to adapt or postpone a treatment. In such cases Recelia gives no dermatological advice, it hands the conversation cleanly to you. You, as the expert, judge whether the treatment is fine, needs adapting or is better skipped, and the AI only arranges the appointment once you say it is fine. You describe rules for such cases in the knowledge base.
An end to the DM chaos on Instagram
Most beauty salons get their enquiries through Instagram messages, between before/after photos and stories. Appointments get lost there, and answering every “do you have anything free” message eats your whole day. Recelia answers right in the Instagram, Facebook and Telegram messages, on WhatsApp and web chat: it answers price and duration, offers a free slot and writes it into the calendar. You keep using Instagram for results and content, and the bookings come together in one place, in your schedule.
Each beautician does their own thing
In a salon with several staff, not everyone does everything. One does mesotherapy and microneedling, another facials and hair removal. Recelia knows each one's skills and hours and only offers a slot for a given treatment with the person who does it and is free. So there are no double bookings, and no situation where a client arrives and nobody can do exactly that service.
Fewer empty slots and no-shows
No-shows leave gaps in the schedule that are hard to fill last minute, and on a course one missed sitting breaks the whole treatment rhythm. Recelia automatically sends reminders 24 hours and 2 hours before the appointment and offers a one-click cancel, so a client who cannot make it cancels in time. For the freed slot the waitlist shows you right away who to ask, so the schedule stays dense and the slots filled.
AI receptionist or a plain online calendar?
An online calendar only helps the client who knows exactly what she wants and clicks through a form. A large share of people ask first: how much is a facial cleanse, how long does it take, how many sittings does a course have, is the treatment suitable for sensitive skin. A form stays silent on those; an AI receptionist answers them and offers a slot right away. On top of that, Recelia handles courses, cancellations, reminders and the waitlist, the actual work of a front desk, not just slot picking.
Multilingual reception for tourist regions
On the coast and in busy cities, a facial, hair removal or manicure before dinner or an event is a common request from tourists. Recelia automatically detects the client's language and replies in Croatian, German, English or Italian, so you do not lose guests just because no one on shift could answer in a foreign language on the spot.
Your calendar, wherever you already look at it
Recelia gives you a secure calendar link that you subscribe to in Apple, Google or Outlook Calendar with one tap. Every booking the AI arranges shows up there automatically, so you see your schedule on your phone as usual, with no retyping. You can revoke the link and generate a new one at any time.
EU-standard data protection
Your clients' data is stored only on EU servers in Frankfurt, encrypted and strictly separated per salon. Recelia writes no message content to logs and offers a GDPR data processing agreement. This matters especially because conversations about treatments can include data about skin, health and medication, which need careful handling.
Common questions
Questions from beauty salons.
Let your phone answer itself while you treat.
Try Recelia free for 14 days. No credit card, set up in 10 minutes, cancel anytime.