For lash and brow studios
AI receptionist for lashes and brows.
Recelia answers your clients, books appointments and sends reminders for you, around the clock, via web chat, WhatsApp, Instagram and Facebook. It knows how long a volume set takes, what a refill costs and which stylist is free: while your hands are on the lashes and the client's eyes are closed, it is already taking the next booking and bringing clients back for refills on schedule, in Croatian, German, English and Italian.
No credit card. Set up in 10 minutes. Cancel anytime.
of calls to small businesses go unanswered
of bookings happen outside business hours
available, no breaks and no holidays
to set up, no IT needed
The reality of a lash and brow studio
Why lash and brow studios lose bookings every day.
Your hands are on the lashes, the client's eyes are closed, the phone rings into the void.
Mid-application you cannot put down the tweezers and pick up: the eyes are closed, the adhesive is curing, and the person on the other end does not wait. 62% of calls to small businesses go unanswered, and 85% of those callers never call back: they simply go to another lash artist.
411 Locals · BIA/Kelsey Local Commerce.
A client who misses a refill often does not come back.
Lashes shed with the natural hair cycle, so a refill every two to three weeks is not an extra but the core of the business. When a client skips one refill, the lashes thin out, she feels they look bad and easily drops off. Without a reminder and a booked next appointment, your most valuable recurring revenue quietly leaks away.
Clients book in the evening, while scrolling Instagram.
An analysis of more than 5,000 salons shows that 46% of bookings happen outside business hours. A client sees a before-and-after on Instagram at 10pm, wants to book right away, and if no one answers, by morning she has already found another studio.
Phorest, analysis of 5,000+ salons and spas.
Example conversation
Sunday night, studio closed, the refill and the lamination still land.
This is what a real booking flow looks like: refill or new set, price, duration, free slots with the requested stylist and the confirmation, all in one conversation, without you. The appointment is in your calendar immediately.
The dialog is an illustration. The AI answers only from your studio's data: price list, schedule and knowledge base, and invents nothing.
How it works
Ready to go in three steps.
Add services and prices
Enter classic, hybrid, volume and mega-volume, refills by time elapsed, removal, and brows (lamination, henna, tint, shaping), with prices or from-prices, durations and working hours per stylist. No technical knowledge, done in about ten minutes.
The AI learns your studio
From your price list and knowledge base (cancellation rules, patch test, aftercare, up to when a refill still counts as a refill), Recelia builds a receptionist that answers exactly your clients' questions.
Clients book themselves
Embed the chat on your website or connect WhatsApp, Instagram and Facebook. From then on the AI takes bookings around the clock, and appointments land straight in your calendar, with the right stylist.
Features
Everything a lash and brow studio needs from a receptionist.
Refills that book themselves
Your most valuable revenue is the recurring refill. When your client messages, Recelia arranges the next refill right there in the same conversation and writes it into the calendar, and sends a reminder before it. So clients stay in the two-to-three-week rhythm, and their lashes do not thin out.
Refill or new set, by your rules
The price depends on how much time has passed since the last appointment. The AI asks when the client was last in and, by your rules, offers a refill or a new set with the right from-price, without promising an amount it cannot know. In a borderline case it hands off to you instead.
Bookings via WhatsApp, Instagram and Facebook
A lash studio lives on Instagram, and appointments get lost in the DMs between the before-and-after photos. Recelia answers right in the Instagram and Facebook DMs, on WhatsApp and web chat, runs the conversation and writes the appointment into the calendar.
Hand-off on allergies and sensitive eyes
For questions about an adhesive allergy, irritated or sensitive eyes or a patch test, the AI does not advise, it hands off to you. You, as the expert, assess; the AI only arranges the appointment. Better to escalate once too often than to advise wrongly.
Lashes and brows in the same appointment
A long set and a short brow lamination do not take the same time. Recelia knows the duration of each service, lays out the appointment correctly when a client wants both lashes and brows, and books the right block of time instead of guessing.
Waitlists that fill themselves
If someone cancels a long set, the AI offers it to the next client on the waitlist right away. That big empty slot fills itself, without you making a single call.
Guide
AI reception for lash and brow studios, explained.
What is an AI receptionist for a lash and brow studio?
An AI receptionist is a virtual front desk that takes enquiries and books appointments for you, day and night. Unlike a plain online calendar, Recelia holds a real conversation: it understands questions like "how much is volume" or "I need a refill, do you have anything Saturday", suggests concrete slots and writes them straight into your schedule. Your client gets an answer in seconds, and you do not have to stop working on lashes for every call.
Refills every 2-3 weeks: the core of the business
Unlike services done every few months, lashes shed with the natural hair cycle, so the client comes back for a refill every two to three weeks. This is your biggest recurring revenue, but also the biggest risk: if she misses a refill, the lashes thin out and she easily drops off. When your client messages, Recelia arranges the next refill right there in the same conversation and writes it into the calendar, and sends a reminder before it. So clients stay in their rhythm with you, instead of quietly falling away.
Long sets and closed eyes: why a no-show hurts most
A new set, especially volume or mega-volume, keeps the client in the chair for one and a half to two and a half hours, with her eyes closed the whole time. That means you cannot answer calls and messages mid-appointment, and a no-show on such a long slot leaves a big hole in the middle of the day that is hard to fill last minute. Recelia automatically sends reminders before the appointment and offers a one-click cancel, so a client who cannot make it cancels in time. The AI offers the freed slot to someone on the waitlist right away.
Prices for classic, volume, refill and new set
In a lash studio there is rarely just one price. Classic, hybrid, volume and mega-volume differ, and for a refill the price depends on how much time has passed since the last appointment. In Recelia you mark each service with a from-price, and the AI says it exactly that way and never promises a fixed amount it cannot know. The AI asks when the client was last in and, by your rules, offers a refill or a new set. In a borderline case it hands off to you rather than guessing.
Brows alongside lashes: lamination, henna and shaping
A large share of studios also do brows: lamination, henna, tint and shaping. These services have their own rhythm (a lamination is refreshed about every six to eight weeks) and a shorter duration than a lash set. Recelia knows the price and duration of each service, so it can arrange lashes and brows in the same conversation, lay them out in one appointment of the right length and write the correct block of time into the calendar.
Patch test, allergies and sensitive eyes: when the AI hands off to a human
Lashes are a treatment around the sensitive eye area, so questions about adhesive allergy, irritated or sensitive eyes and the patch test come in too. Recelia gives no medical advice: for such questions it hands the conversation to you cleanly, instead of guessing. You, as the expert, judge whether a patch test is needed or the client should skip the appointment, and the AI only books once you say it is fine. You describe the rules and aftercare notes in the knowledge base.
An end to the DM chaos on Instagram
Most lash and brow studios get their enquiries through Instagram messages, between before-and-after photos and stories. Appointments get lost there, and answering every "do you have anything free" message eats your whole day. Recelia answers right in the Instagram and Facebook DMs, on WhatsApp and web chat: it answers price and duration, offers a free slot and writes it into the calendar. You keep using Instagram for the portfolio, and the bookings come together in one place, in your schedule.
AI receptionist or a plain online calendar?
An online calendar only helps the client who knows exactly what she wants and clicks through a form. A large share of people ask first: how much is volume, how long does it take, do I need a refill or a new set, is Saturday still free. A form stays silent on those; an AI receptionist answers them and offers a slot right away. On top of that, Recelia handles cancellations, reminders, refills on schedule and the waitlist, the actual work of a front desk, not just slot picking.
Each stylist does their own thing
In a studio with several staff, not everyone does everything. One does volume and mega-volume, another classic and brows. Recelia knows each one's skills and hours and only offers a volume slot with the person who does it and is free. So there are no double bookings, and no situation where a client arrives and nobody can do exactly that service.
Multilingual reception for tourist regions
On the coast and in busy cities, lashes or a brow styling before an occasion are common requests from tourists. Recelia automatically detects the client's language and replies in Croatian, German, English or Italian, so you do not lose guests just because no one on shift could answer in a foreign language on the spot.
Your calendar, wherever you already look at it
Recelia gives you a secure calendar link that you subscribe to in Apple, Google or Outlook Calendar with one tap. Every booking the AI arranges shows up there automatically, so you see your schedule on your phone as usual, with no retyping. You can revoke the link and generate a new one at any time.
EU-standard data protection
Your clients' data is stored only on EU servers in Frankfurt, encrypted and strictly separated per studio. Recelia writes no message content to logs and offers a GDPR data processing agreement, so you are covered legally too.
Common questions
Questions from lash and brow studios.
Let your phone answer itself while you do lashes.
Try Recelia free for 14 days. No credit card, set up in 10 minutes, cancel anytime.