For permanent makeup studios
AI receptionist for permanent makeup.
Recelia answers your clients, knows your prices and books appointments for you, around the clock, via web chat, WhatsApp, Instagram and Facebook. It picks up while you are doing a treatment and cannot interrupt, makes sure the included touch-up is not forgotten, and brings you in on suitability questions, in Croatian, German, English and Italian.
No credit card. Set up in 10 minutes. Cancel anytime.
of calls to small businesses go unanswered
of bookings happen outside business hours
available, no breaks and no holidays
to set up, no IT needed
The reality of a permanent makeup studio
Why permanent makeup studios lose bookings every day.
While you work on the client's face, you cannot get to the phone.
Powder brows, microblading or lips take two to three hours, your focus is on millimetres on the client's face, and you cannot stop to answer a call or a message. 62% of calls to small businesses go unanswered, and 85% of those callers never call back. Every enquiry that arrives while you are working simply slips away.
411 Locals · BIA/Kelsey Local Commerce.
Enquiries come in the evening, through Instagram, and are full of questions.
An analysis of more than 5,000 salons shows that 46% of bookings happen outside business hours. Permanent makeup is an expensive decision, so the client scrolls before-and-after photos in the evening and asks whether it hurts, how long it takes, how long it lasts. If no one replies, by morning she has already messaged another studio.
Phorest, analysis of 5,000+ salons and spas.
The touch-up in the package gets forgotten, and the result turns out worse.
Permanent makeup is not finished after the first appointment: the result only settles after the touch-up four to six weeks later. That second appointment is exactly the one clients forget, and without it the brows come out uneven and the client is unhappy, even though you did good work.
Example conversation
Sunday night, studio closed, the appointment still lands.
This is what a real flow looks like: the price question, a short suitability check, the appointment and the note about the touch-up, all in one conversation, without you. The appointment is in your calendar immediately.
The dialog is an illustration. The AI answers only from your studio's data: price list, schedule and knowledge base. It knows the price because it is in your price list, and on questions about health and suitability it does not advise but brings you in when needed.
How it works
Ready to go in three steps.
Add services and prices
Enter your treatments (powder brows, microblading, lips, eyeliner) with fixed prices and durations, note whether the touch-up is included, add your specialists and the techniques they do, plus the rules for suitability and deposits. All with working hours per person. No technical knowledge, done in about ten minutes.
The AI learns your studio
From your price list and knowledge base (healing, aftercare, touch-up, suitability, deposit), Recelia builds a receptionist that answers exactly your clients' questions and says exactly what is included in which price.
Clients book themselves
Embed the chat on your website or connect WhatsApp, Instagram and Facebook. From then on the AI takes enquiries and bookings around the clock, even while you are doing a treatment, and appointments land straight in your calendar.
Features
Everything a permanent makeup studio needs from a receptionist.
Picks up while you work
During the two-hour work on a face you cannot get to the phone, and an enquiry in that moment is otherwise lost. Recelia answers nonstop, handles the questions and arranges an appointment, so you do not lose work just because you had your hands on the client's face and could not pick up.
Knows your prices and books directly
Unlike a tattoo, permanent makeup usually has fixed prices per treatment. So Recelia does not have to leave anyone waiting: it states the price for powder brows, microblading or lips directly from your price list and offers an appointment right away. Only untypical or uncertain cases go to you.
The touch-up in the package is not forgotten
The result only settles after the touch-up four to six weeks later, and that is exactly the appointment clients skip most often. Recelia says clearly that the touch-up is included, arranges it in that rhythm and sends a reminder, so the result looks the way you planned it and does not stay half-finished.
Suitability and health: hand-off on risk
Permanent makeup has real contraindications: pregnancy, breastfeeding, blood thinners, diabetes, skin issues in the area, fresh botox or filler. Recelia checks suitability briefly from your knowledge base, but gives no medical advice: on any uncertainty it does not book itself, it brings you in.
An appointment with the right specialist
Not everyone does everything: one does microblading, one the powder technique, one lips or eyeliner. Recelia knows each one's techniques and working hours and only offers a slot with the person who does it and is free, with no double bookings.
Aftercare, refresh and waitlists
Questions about healing and aftercare are answered by the AI from your knowledge base, and after one or two years it reminds the client about a colour refresh. If someone cancels an expensive appointment, it offers it straight to the next client on the waitlist, so the valuable gap in the schedule does not stay empty.
Guide
AI receptionist for permanent makeup studios, explained.
What is an AI receptionist for a permanent makeup studio?
An AI receptionist is a virtual front desk that takes enquiries and books appointments for you, day and night. Unlike a plain online calendar, Recelia holds a real conversation: it understands questions like "how much are powder brows" or "do you do microblading, do you have space on Saturday", states the price from your price list, checks suitability briefly and enters the appointment into the schedule. So your client gets an answer in seconds, and you do not have to interrupt a treatment for every call.
While you work, you cannot get to the phone
In permanent makeup this is pronounced. The work takes two to three hours, your focus is on millimetres on the client's face, and you must not stop mid-treatment. When you finally stop, a stack of missed messages and calls is waiting. Recelia takes over that part: it answers day and night, handles the questions and arranges an appointment, so enquiries that arrive while you work do not get lost.
Fixed prices: the AI can state the price and book directly
This is what separates permanent makeup from a tattoo. While a tattoo price depends on motif and size, PMU treatments usually have a fixed price: powder brows, microblading, lips or eyeliner, often including the first touch-up. So for a normal enquiry Recelia does not have to send anyone to a consultation: it states the price directly from your price list and offers an appointment right away. Only untypical cases, such as reworking an old, poor permanent makeup, go to you for assessment.
The touch-up: the appointment that must not be forgotten
Permanent makeup is not finished after the first appointment. Colour and shape settle only after the touch-up, usually four to six weeks later, and that touch-up is usually included in the price. The problem is that clients forget exactly this second appointment, then the result stays uneven and they are unhappy, even though you did good work. Recelia says clearly that the touch-up is included, arranges it in that rhythm and sends a reminder beforehand, so the result gets finished.
Suitability and health questions: when the AI hands off to a human
Permanent makeup has real contraindications. Pregnancy and breastfeeding, blood thinners, diabetes, a tendency to keloids, skin issues in the area, fresh botox or filler, all of these can be a reason to postpone or cancel an appointment. Recelia checks these points briefly from your knowledge base, but never gives medical advice. On any uncertainty it does not book the appointment itself, it brings you in. Better to hand off once too often than to misjudge.
Aftercare and healing: what is normal
After the treatment comes a wave of questions. Why the brows are too dark the first days, whether sun is allowed, how long the flaking lasts, when the final colour is visible. Recelia answers all of this from your knowledge base, consistently and at any time, so the client does not panic and does not flood your messages. But on signs of an infection, a strong reaction or another health problem, the AI does not advise but hands off cleanly to you.
Colour refresh after one or two years
Permanent makeup fades over time, so it is refreshed after one or two years. That is valuable repeat business that is easily forgotten because it is far off. Recelia reminds the client when it is time for a refresh and offers an appointment, so your client base comes back on its own, without you tracking by hand who was in and when.
An appointment with the right specialist
In a studio with several specialists, not everyone does everything. One does microblading, one the powder technique, one lips or eyeliner. Recelia knows each one's techniques, skills and working hours and only offers a slot with the person who does it and is free. So the client does not come to the wrong person, and you have no double bookings or impossible appointments.
Deposit and serious bookings
A permanent makeup appointment is long and expensive, so a no-show hurts. Recelia communicates your deposit rules clearly from the knowledge base, while the payment itself stays with the studio. On top of that it sends a reminder before every appointment, and cancellation is one tap, so bookings become more serious and the calendar more predictable.
The end of DM chaos on Instagram
Permanent makeup lives heavily on Instagram: before-and-after photos draw clients in, and they write their enquiries into the messages, where they easily get lost. Recelia answers directly in Instagram and Facebook messages: it states the price, checks suitability and arranges an appointment and enters it into the calendar. You keep using Instagram for your work, and the bookings come together in one place, in your schedule.
AI receptionist or a plain online calendar?
An online calendar only helps the client who knows exactly what she wants and clicks through a form herself. But a large share of people ask first: how much are powder brows, does it hurt, how long does it take, can I if I take certain medication. A form stays silent on these questions; an AI receptionist answers them, checks suitability and offers an appointment. On top of that Recelia handles the touch-up, cancellations, reminders, the refresh and the waitlist, that is the work of a receptionist, not just slot selection.
Multilingual reception for tourist regions
On the coast and in tourist towns, a share of clients are guests who want a treatment during their stay, often in the evening and in a foreign language. Recelia automatically detects the client's language and answers in Croatian, German, English or Italian, so you do not lose guests just because no one on shift could answer spontaneously in a foreign language.
Your calendar, wherever you already look at it
Recelia gives you a secure calendar link that you subscribe to in Apple, Google or Outlook Calendar with one tap. Every booking the AI arranges automatically appears there too, so you see your schedule on your phone as before, with no retyping. You can revoke the link at any time and generate a new one.
Data protection to EU standard
Your clients' data is stored exclusively on EU servers in Frankfurt, encrypted and strictly separated per studio. Recelia does not write message contents into logs and offers a data processing agreement under the GDPR. That matters all the more because conversations about permanent makeup can include details about health and medication, which call for careful handling.
Frequently asked questions
Questions from permanent makeup studios.
Let your phone answer itself, even while you are doing a treatment.
Try Recelia free for 14 days. No credit card, set up in 10 minutes, cancel anytime.